Why Advertise
A targeted audience no one else can offer
General ad networks waste your budget on irrelevant impressions. Our users are professionals actively managing compliance, sourcing inventory, and making purchasing decisions every day.
Industry-Verified Audience
Every registered user is validated through FFL license or compliance role verification. You're reaching real professionals in the firearms industry — not random clicks.
High Purchase Intent
Users on Gunpliance are actively researching state laws, compliance requirements, and sourcing needs. They arrive ready to act — your ad lands at exactly the right moment.
Brand Safety Guaranteed
All ads are manually reviewed before going live. Your brand will never appear next to inappropriate content. We maintain strict editorial standards across every placement.
Real-Time Performance Data
Your advertiser dashboard shows live views, clicks, CTR, and viewable time. Generate a PDF summary anytime for 7, 30, or 90-day windows — no waiting for reports.
Geo-Targeted Placements
Serve ads to users in specific states, cities, or zip codes. If your product is only available in certain markets, your budget is never wasted outside your coverage area.
Click Fraud Protection
Our ad platform enforces one tracked click per user per day, protecting your CPC budget from inflated numbers. Every stat reflects a real, unique interaction.
Our Audience
Who will see
your ad?
Gunpliance users span the full firearms compliance ecosystem — from solo dealers managing paperwork to multi-location retail chains running staff training programs.
68%
FFL License Holders
19%
Compliance Officers
9%
Range Operators
4%
Legal & Consulting
$124K
Avg. Annual Revenue
4.2×
Higher CTR vs. Industry
Ad Placements
Multiple formats, one targeted audience
All placements are powered by Ads Pro. Every unit supports static image, animated GIF, HTML5, and third-party ad tags. Pricing is per placement — mix and match to build the right campaign.
Standard Banner
Leaderboard & Standard Banners
Fixed banner zones above content, between sections, or in the footer. Supports all IAB standard sizes (728×90, 300×250, 300×600, 125×125) plus fully custom dimensions via Ads Pro's Ad Creator.
IAB Sizes + Custom
Image / HTML5
CPM · CPC · CPD
from
$249
/ month
Sidebar
Sidebar Rectangle
Persistent sidebar placement that stays visible while users scroll through bill trackers, compliance tools, and course pages. Ads Pro's sidebar display type keeps your ad pinned in view the entire session.
300×250 px
Sticky Scroll
CPM · CPC · CPD
from
$179
/ month
⚡ FLOATING AD
High Impact
Floating Ad
A fixed-position unit that floats in a corner of the browser window as the user scrolls — impossible to miss without being intrusive. Supports close buttons and custom corner positioning via Ads Pro.
Corner Position
Always Visible
CPM · CPC · CPD
from
$319
/ month
Sponsored
Your Ad Here
Max Reach
Pop-up & Exit Pop-up
On-load pop-ups shown when a user lands, or exit-intent pop-ups triggered when they're about to leave. Ads Pro controls frequency so users aren't shown the same pop-up repeatedly in a session.
On-Load or Exit Intent
Frequency Control
CPM · CPC · CPD
from
$449
/ month
◀ SCROLL BAR / LAYER AD ▶
Layer / Scroll Bar
Layer & Scroll Bar Ads
Layer ads overlay content at a set scroll depth — appearing once the user is genuinely engaged with a page. Scroll bar ads sit in the browser scroll bar zone for a subtle but persistent presence throughout the session.
Scroll-Triggered
Overlay or Scroll Bar
CPM · CPC · CPD
from
$279
/ month
📍 TX
📍 FL
📍 AZ
State / City Targeted
Only shown in your regions
Geo-Targeted Add-on
Geo-Targeted Campaigns
Restrict any placement to specific countries, states, cities, or zip codes using Ads Pro's built-in geo-targeting. Ideal for regional distributors or state-specific products — zero impressions wasted outside your territory.
Country / State / City
Zip Code Level
Any Placement
add-on
+$49
/ state / mo
Billing Models
Pay the way
that works for you
that works for you
All placements support three billing models. Choose what fits your campaign goal — pay for visibility, clicks, or time.
CPM — Cost Per Mille
Pay per 1,000 views. Best for brand awareness campaigns where reach is the primary goal.
CPC — Cost Per Click
Pay only when a user clicks. Performance-based billing ideal for driving traffic to a specific offer or page.
CPD — Cost Per Day
Flat daily rate — guaranteed placement for the full day regardless of views or clicks. Great for time-sensitive promotions.
Advertiser Dashboard
Your own self-serve portal,
powered by Ads Pro.
Every advertiser gets access to the Ads Pro frontend panel — manage your ads, track live stats, and download reports without ever contacting us.
Live Clicks, Views & CTR
Real-time weekly graphs show clicks, views, and CTR broken down per ad creative — no waiting for end-of-month summaries.
Viewable Time Tracking
Ads Pro tracks how long each ad was actually visible on screen — not just loaded. Know exactly how many seconds your message was in front of a real user.
Self-Serve Order & Edit
Submit new ads, upload creatives, and preview how your ad will look before it goes live. Edit copy or swap images anytime — no need to contact support.
PDF Report Downloads
Generate a full PDF performance report for any 7, 30, or 90-day period with one click. Renew expired ads and track spend history all in one place.
62,410
Views
↑ 14.2%
1,847
Clicks
↑ 8.6%
2.96%
CTR
↓ 0.3%
4m 12s
View Time
↑ 6.1%
Weekly Views — Last 12 Weeks
📄 Export PDF (30 days)
+ Submit New Ad
Ready to reach the right audience?
Choose the placements that fit your campaign, or reach out and we'll help you build the right strategy for your goals and budget. All pricing is per placement — no bundles required.
advertise@gunpliance.com · Response within 1 business day · No commitment required